SuperSlyde Makes Phenomenal Debut in Australia, Wins Big At Eros Shine Awards 2013

SuperSlyde Crowned Australia’s “Best Lubricant”

November 22, 2013 – Melbourne, Australia

SuperSlyde “Over The Top” Silicone Lubricant was awarded “Best Lotion & Potion” at the 2013 Eros Shine Awards, a glitzy event held last night at the Melbourne Exhibition & Convention Centre to recognize achievements in the country’s adult industry. The award was based on a combination of votes from the Eros Association Inc’s panel of expert judges and customers from Australia.

Introduced to Australia just over a year ago by MaXBlack (Eros Shine’s Best Australian Independent Store 2012 & 2013), SuperSlyde’s phenomenal debut Down Under mirrors its success in Singapore, where it became the top selling premium lubricant only a year after its official launch.

“Winning this award is an incredible honour for us. Thank you Australia and the Eros Association for recognising SuperSlyde for its excellence. Thank you to our “Over The Top” partners – retailers, distributor and loyal customers, who supported us to make this dream come true!” said Abra Lee, founder and CEO of AARI. “Australians were amongst our earliest adopters, and remain one of our most loyal. We couldn’t have achieved this without your belief in us.”

“When a distributor has access to some of the best lubes in the world, and find that none can surpass SuperSlyde that is saying something. This amazing product is a testament to itself and this award confirmation of its awesomeness!”, said a representative of Xsales, while accepting the award. “XSales, the very proud distributor of SuperSlyde, accept this award in conjunction with and on behalf of Team SuperSlyde in Singapore to whom we are so grateful for trusting us with their baby … a brand that many can only dream of distributing.”

The result of over 18 months of research and development to create the “perfect lube”, SuperSlyde’s unique formulation is unlike any other silicone lubricant on the market, rapidly garnering fans and converts from all over the world since its launch in 2012. SuperSlyde is available nationwide in Australia, and all across Asia.

Eros Association Inc. is Australia’s premier national adult retail and entertainment organization, and the Eros Shine Awards recognize industry leaders for professional integrity, creativity and innovation.

SuperSlyde ( is formulated, marketed and licensed by Abra Advanced Research International (AARI) Pte Ltd, and manufactured by ICM Pharma Pte Ltd, a GMP-certified pharmaceutical company in Singapore.

SuperSlyde is exclusively distributed in Australia by X-Sales ( Maria Vermunt (Email:, Tel: +61 402 885 577).

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Eros-Shine-WINNER-2013 (1)

SuperSlyde Eros Shine Award Trophy